A dynamic CEO with 20 + years experience leading consumer service businesses for global brands, with proven expertise in designing and delivering experiential products and services. Boockvar was most recently the President of NFL Experience, charged with launching the first fully-immersive experiential attraction for a major sports league, which opened in Times Square in November 2017.  NFLX is powered by industry leading brands and global entertainment firms including the NFL, Cirque du Soleil, MGM and AEG.

Before NFLX, Boockvar was the CEO of New York Cruise Lines, Inc., operator of the world famous sightseeing company Circle Line Sightseeing Cruises which welcomes over 1 million visitors every year. Boockvar previously served as Chief Operating Officer & Chief Customer Officer of the Girl Scouts of the USA, where he helped transform the brand, including by digitizing the $800 million cookie business for the first time.

Prior to that, Boockvar spent 12 years as a Senior Vice President at Weight Watchers International which saw pronounced growth during his tenure, having been purchased by private equity and taken public on the NYSE. During his last five years at Weight Watchers, he ran U.S. Operations and was responsible for the roll-out of new national service offerings and the launch of new businesses in China, Canada and Mexico.

Prior to Weight Watchers, Boockvar ran sales and business development for two e-commerce startups and was a senior associate at Simpson Thacher, a leading global M&A law firm based in Manhattan.

Boockvar, a Class of 2010 David Rockefeller Fellow (sponsored by the Partnership for New York City), is on the boards of NYC & Company and U.S. Travel Association, as well as various non-profit boards, including the Success Academy Charter Schools (where he is a board member and Vice Chairman of Harlem Success Academy) and the Leukemia and Lymphoma Society.  He has a law and undergraduate degree, both with honors, from University of Pennsylvania.